Writing Portfolio
SELECTED ARTICLES
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The opposite of success is not failure, it’s overwork (and here’s why)
Fast Company ME
The glamorization of overwork as a measure of success has plagued the professional industry with unrealistic standards and psycho-emotional strain in recent years.
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Life is A Scrollercoaster: How To Thrive in The Social Media Era
Harper’s Bazaar Arabia
After years of bottomless scrolling through shifting algorithms of picture-perfect lifestyles, social media has instinctively become the virtual standard for real-life success.
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Are agencies in the Middle East killing creativity with an overworked culture?
Fast Company ME
While working within agencies inculcates creatives with a spectrum of skills, agency culture often glamorizes overwork, constant hustle, and a lack of personal boundaries.
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Leading Ladies: 15 of the Most Iconic MENA Main Characters of All-time
Harper’s Bazaar Arabia
Long before the world became obsessed with main character energy, these MENA leading ladies turned the narrative around and left a lasting mark on the region’s cultural landscape.
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Re-rooting Levantine Culture: Heritage Driving Fashion Forward
Al Rawiya
Traditional heritage has always been a driving force of design identity, yet in today’s increasingly trend-dependent fashion world, it often finds itself diluted, let alone lost in translation.
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Arabian Folklore: Seven Myths And Legends Of The Arab World
Harper’s Bazaar Arabia
From legendary female leaders to one thousand and one nights of wonder, Arabian mythology carries a generous stream of stories that never ceases to fascinate.
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Digital Activism: The Algorithm Shaping Lebanon's Uprising
ArabAd Magazine
October 17 did not only mark a huge milestone for Lebanon but has also shifted its social media metrics towards a new, unprecedented era of action-forward digital activism.
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The modeling industry in the Arab region could be the next big thing
Fast Company ME
With modeling agencies devoted to scouting and promoting local faces on the rise in the region, new challenges and opportunities emerge across the MENA fashion landscape.
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12 Lebanese Creatives That Need To Be On Your Radar
Harper’s Bazaar Arabia
Movers and shakers of the creative circle are brought under the spotlight in this cross-industry roundup of burgeoning and renowned Lebanese creatives to keep on your radar.
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Against All Odds, Crisis-Ridden Lebanon Remains Region’s Creative Hub
ArabAd Magazine
Interview with Memac Ogilvy’s MENA CEO David Fox centered around Lebanon, creativity in times of crisis and the shifting dynamics of the ad industry. -
Here’s What You Get For Being Nice In Lebanon
Beirut.com
Famous for its shrewdness and rather questionable ways of getting around, the Lebanese population is one of few modern societies to openly appraise حربقة (craftiness) and شطارة (slyness) as actual psycho-social virtues.
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LOL: Deconstructing Painting to Reconstruct Life
Beirut.com
Deliberately deconstructed and entrenched in a postmodern aesthetic, LOL unfolds as a satirical amalgam of fine arts and mass media.
500+ ARTICLES
500+ ARTICLES









